(Nike) RED

2 12 2009

Today Nike launched their new (Nike) Red campaign in London, together with some of the world’s most prominent soccer players. The first product to be introduced are (NIKE) RED laces. The laces are specifically designed for football boots. But anyone can wear them.

“We’re working with Nike to leverage the power of sport to fight HIV and AIDS in Africa. Together we’re focusing on two initiatives: Educate and Medicate. Our aim is to ensure that HIV positive people in Africa have access to the medicine they need to stay alive and to continue to build education programs through the power of sport.”

The laces are available now online at http://www.nikestore.com.

(Nike) Red : Shoelaces

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